It happens very often that interior designers or architects are guided by the visual, that is, when choosing the materials used in the space, its appearance takes precedence. What’s wrong with this?

When we think about the importance of the retail design, we can say that most are already aware of the importance of the point of sale looking good. But what does it mean “looks good”?

Our shopping habits are not the same as last year, especially compared to five, ten or more years ago. It all changed, but one thing remained the same: our emotions continued to dictate the entire purchasing process!