About
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CEO and Design Consultant

Ivana Validzic Varga

As a strategist, Ivana creates the concept narrative that shapes the user experience and defines dynamic social spaces and meaningful brand engagement. She began her career in a Brigada retail design company that was part of a world-renowned marketing agency Bruketa&Žinić&Grey where she worked for over seven years. Working with them, she has gained experience working with retail and hospitality clients, including Nike, bio&bio, A1, Orbico, Roto, and many more. Also, she was project lead through redesign of several commercial office buildings all around Croatia and Austria to reflect the changing ways people live, work, and play (some of the clients are Infinum, Booking.com, Nanobit, ecx.io, Neos).

There is something special about this place. It feels so good! This is what I wanted every project to deliver when I founded Sperto.” – Ivana Validzic Varga

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About

About Sperto

Sperto is a multi-sensory design studio that is inspired by changing the way spatial design works. Creating spaces that build strong connections between people and brands in order to gain an understanding of what an organization’s brand is all about. Specialized in customer behavior, retail strategy, spatial design, and customer communications. We offer a high level of creativity to create distinctive spaces tailored to our client’s goals and their client’s needs.

Our domain includes all spaces which are visited by customers, clients or guests.

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How we work

Project phases

STRATEGY

It usually starts with following customers on the field or collecting data in whatever way is necessary to archive insights that are the crucial for unique strategy and creative concept.

Output:

  • Behavioral analysis
  • Research analysis
  • Retail consulting
  • Design strategy
  • Creative concept
  • Customer journey strategy
  • Quick fix & improvement
  • Sensory marketing elements

INTERIOR DESIGN

We consider design as a power tool that creates beautiful and positive feeling that we want in the space and we do that through invisible parts such as smart layout and then through unique spatial design. Multi-sensory design plays main roll in our design development.

Output:

  • Layout
  • Digital experience design
  • Interior design (3D visualisations)
  • Custom design elements
  • Production management

MARKETING SOLUTIONS

Marketing as an action to attract an audience to the company product or services through high-quality messaging.

Output:

  • Yearly action to attract plan
  • Retail touchpoints
  • In-store activations & promotions
  • Destinations touchpoints
  • Digital marketing
  • Sensory marketing
  • Brand design