When we talk about designing retail spaces, the focus often falls on aesthetics. But real results don’t come just from good looks. They come from understanding how the space actually influences customer behaviour, especially the subconscious, intuitive kind.

When we think about the importance of the retail design, we can say that most are already aware of the importance of the point of sale looking good. But what does it mean “looks good”?

It happens very often that interior designers or architects are guided by the visual, that is, when choosing the materials used in the space, its appearance takes precedence. What’s wrong with this?

Our shopping habits are not the same as last year, especially compared to five, ten or more years ago. It all changed, but one thing remained the same: our emotions continued to dictate the entire purchasing process!