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Why retail design must follow behaviour, not just aesthetics?

Why retail design must follow behaviour, not just aesthetics?

by Ivana Wall | Jun 26, 2025 | Wall

How space sells: Why retail design must follow behaviour, not just aesthetics? When we talk about designing retail spaces, the focus often falls on aesthetics – lighting, colors, shelves, and signage. But real results don’t come just from good looks. They come from...

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